Stationery

Designing stationery, especially planners, is all about understanding what the end user wants to use it for.  How can you lay out a page so that it's easy for someone to fill in with their own thoughts and plans.  Whether it's fun or functional, the layout is super important to get right!  

Designing multiple pieces that coordinate, like in the deluxe planner sets, adds another challenge.  Designing a cohesive set that can overlap and accessorize without looking too out of place or disappearing is the trick.